Nice to see you. 

And whether you were looking for

or we’re glad you’re here.


Take a look around.  We’ve put most of the  business side of things on this page so you can just scroll down.  You’ll find more personal and creative bits on the other pages. Oh and definitely take a look at Hamish and Misty Moo – it’s a wonderful children’s story.

As always, we love to hear from you so send us your questions or comments.  Email works but you can always call or text as an option if you need to get in touch quickly.

Best advice I can give:

Just because you can doesn’t mean you should.



Get In Touch

519 280 5775

Near Big Bay, Ontario - Grey County

2021 Experience

 and the YEAR of ADVENTURE

2021 has been named ‘and the gods keep the adventures coming’.  In 2019 we did some re-branding and found ways to push the limits. We liked it and continued with the theme in 2020 (and then COVID19 showed us what real adventure is).

But as we move into 2021 we feel the adventure gods may be playing fast and loose with us but we’ll keep the focus on adventure.  In the meantime we’ll continue to seek out excitement and wonder and everything that makes life sparkle and snap.  We encourage you to do the same.



Strategic Planning

We all need a plan and all plans are different and while templates may be interesting to some – we don’t use them. 

We work from a clean page for every client   to bring experience, common sense and talent to the table. Susan will help you create your message and find the correct medium(s) to deliver your message.  It can be simple or complex but it must always be made special order.


Branding  it’s a lot of work and takes serious commitment.

We can teach you how be true to your brand – how to teach your employees how to be true to your brand.  Successful branding takes about five years.  You have to be strong and determined but we can get you there.

Corporate Change & Internal Comms

Things change – they have to – they should.

– but change is scary for many people and successful change means taking the FEAR out of the scenario.

Susan can help you stay calm and in control.  She’s very good at this.

Messages inside your business or organization are as important as those you send outward. You must have the inside working well if your outside messaging is to look as good and deliver. It’s a complete package.


Promotion & PR

– aka – Getting You Out In The World Without Looking Like You Wanted to Be There Or Paid Someone To Help You

We can help you look smooth and well be smooth.  There’s no spin – there’s no need.  Just an honest approach to sharing your messages and plans in a people friendly manner.

Fixing Things

This is a general category because in the world of communication sometimes messages get broken.

They get dropped or bent or twisted around and then they don’t work very well.  Sometimes you know exactly what happened and sometimes you just know things just aren’t working. We can fix it.

Susan is good at fixing things.  She can tell when it’s time to start fresh or if the next steps are a salvage job.

The BIG Picture

The 30,000 foot view or what some people like to call the Big Picture.

Susan isn’t afraid of heights and having someone capable of getting a good view of your situation is helpful when you need to determine the best direction. If required she can help you change course.

Crisis & Survival

Yes, we do that too and more importantly we can teach you how to recognize what’s a crisis and what isn’t a crisis. 

Here’s the thing – STRENGTH is the most critical element in any crisis communication strategy.  It is also the scarcest element.  Susan can help you understand why knees get wobbly. She can help you develop the skills to stay strong and survive (relatively unscathed).

What you should know about Susan McElroy & Associates Ltd.

Susan has been writing and producing communications materials for over 40 years.  Yes, it’s a long time, – actually it’s a lifetime – but we subscribe to the theory that experience is a good thing and Susan and her clients benefit from her years in the industry.  

Susan says “It is communications – not rocket science – not magic and definitely not spin.”

How does she do it?

She works to the premise that exceptional communication strategies and successful messages are comprised of truth, skill and hard work. She keeps it fresh and her clients are continually surprised by her.  Sometimes even Susan is surprised by Susan.  We refer to this as a very good day!

Then there’s her sense of humour and love of a challenge.

May I see your references, please?

Susan is always happy to introduce potential new clients to current and former clients, however, she has a very strict policy about sharing client information on websites.  She doesn’t.
Susan believes the best place for communications companies and consultants are “in the background, behind the scenes, and away from the limelight”.   If you’re interested in talking to Susan’s clients and getting the low down on how she works, then just give her a call and introductions can be made.

Who are the Associates?

Susan takes the lead and the responsibility for all the work that comes to the company.  She also has Associates and she’s very proud of them.  It’s not easy to get to be a Susan Associate but she knows she can’t do it all.  When a job needs experience and talent from outside Susan calls those who can provide the necessary skills. Over the years she has developed a strong network and this access to excellent resources means the job gets done right.

Everyone likes a great story.

Susan is an accomplished storyteller.  One of her best “communication” based tales incorporates astronauts, the Space Shuttle, Canada’s largest exhibition and multiple alarm clocks.  If you’d like to hear it – just ask.

Some recent paintings and artwork pieces

Moose in the Woods

Oil on canvas.  A large canvas (4 X 5), which was initially rather daunting, but once he started to come to life it just made perfect sense.

I love a moose.

Gorilla (of my dreams)

And I’ve always loved gorillas.  I think we (as a species) pale in comparison to many others.  Again – a large canvas but not as large as the moose. 

Oil on canvas.

Natural Sculpture

Have been playing around with sculptures made from natural materials.  Gathered and waxed (just as I did as a child) maple leaves and then pressed but then I went just a bit further into uncharted presentation territory.  I’m happy with the result.  They are so sturdy and beautiful.

Get In Touch

(519) 280 -5775

By Georgian Bay, Grey County, Ontario, Canada

Hamish and Misty Moo’s Midnight Adventure

This is a story about adventure and what happens when we follow our heart. It’s a story about trust.  
Come along with these two amazing Highlands as they find where the moon sleeps and true friendship.