You Should Know

What you should know about Susan McElroy & Associates Ltd.


Susan has been writing and producing communications materials for over 40 years.  Yes, it’s a long time, – actually it’s a lifetime – but we subscribe to the theory that experience is a good thing and Susan and her clients benefit from her years in the industry.  

Susan says “It is communications – not rocket science – not magic and definitely not spin.”


How does she do it?

She works to the premise that exceptional communication strategies and successful messages are comprised of truth, skill and hard work.

Susan’s clients appreciate her directness – both personally and in her writing and visual production style. She keeps it fresh and her clients are continually surprised by her.  Sometimes Susan is actually surprised by Susan and that’s what we refer to as a good day!

Susan incorporates her sense of humour into every project. Her ability to keep messages simple and easily understood is one of her strong suits.  Getting your message out, whatever that might be, is the critical task. Finding the most productive and direct method and medium is always the challenge.
Susan likes a challenge.


May I see your references, please?

Susan has an extensive environmental and community services based client list as well as municipal and corporate experience.  Multiple video and web production projects round out her talents.

Susan is always happy to introduce potential new clients to current and former clients, however, she has a very strict policy about sharing client information on websites.  She doesn’t.
Susan believes the best place for communications companies and consultants are “in the background, behind the scenes, and away from the limelight”.  She doesn’t speak for clients or about them to anyone unless specifically instructed to do so and with a definite purpose in mind.  If you’re interested in talking to Susan’s clients and getting the low down on how she works, then just give her a call and introductions can be made.


Who are the Associates?

Susan takes the lead and the responsibility for all the work that comes to the company.  She also has Associates and she’s very proud of them.  It’s not easy to get to be a Susan Associate but she knows she can’t do it all.  When a job needs experience and talent from outside Susan calls on her Associates. Over the years she has developed a strong network and this access to excellent resources means the job gets done right.